Infohound Digging Smarter Marketing


Meet The InfoHound, Jennifer E. Burke – Info Pro, Teacher, Speaker, Marketer


Jennifer E Burke The InfoHound I’m THAT person ….

The Person Who Must Know Everything!

That’s probably why I have a graduate degree in ‘finding and sharing stuff’ – aka, a Master’s in Library + Information Science, and why I spent 5+ years doing PhD level Information Science courses and research on digital libraries and information beavhiors. I had to know. Know more. Know all I could!

But what good is finding and knowing if you don’t share?

But that’s no good if I can’t share my years of experiene, hard lessons learned, and the cool tools and tips I’ve come across!

As I’ve grown my own library and info pro consulting business, over at IntelliCraft Research, I’ve picked up so many tips from other experts, discovered new tools to make my work (and that of my clients) more efficient and effective, talked to many other solopreneurs, and just gained a wealth of knowledge. To do the work of my own business, as well as present my workshops, classes, and speeches on marketing and communications for libraries, I’ve become really, really familiar with content marketing, social media, email, and video marketing.

Jennifer E Burke The InfoHound conference speaking Computers in Libraries

I deeply enjoy the ‘marketing research’ I do these days. No, I don’t do market research anymore – I research all the new trends, tips and tools in the world of marketing. Why? Well, because I can and because I like to! And let’s face it, you probably don’t have the time or inclination to do so. So consider me your secret time saver. But no matter how much research I do, I want, and need, to share that knowledge – with you!

My knowledge is useful to a lot of other info pros, solopreneurs or small biz starters who work outside my primary focus area. Just like libraries work on teeny, tiny budgets with not nearly enough resources, so do most solo info-preneurs I know. I want to share what I’ve learned with all of you too.

Telling It Like It Is

I may not know it ALL – yet 😉  So, you can count on me to be honest when I share things. I try the tools first so you don’t have to waste time on all of them. I tell you where the pitfalls are, what obstacles you may hit, and if something every one else says is ‘GREAT!’ is only ‘Meh’ for me. I will always strive to give honest opinions. So you’ll know if I really recommend something, it’s sincere.

Hopefully along the way I’ll demystify marketing, content, promotion, and strategy for my fellow independnt info pros and other similar service-based consultants and solopreneurs.

Still Need to Know More?!

Information Professional Jennifer Burke - The InfoHoundOk, fine, The InfoHound is like my alter ego, another side of the serious information consultant Jennifer Burke and IntelliCraft Research LLC. I can do things differently here, talk to a different audience, while still bringing my whole CV/Resume years of research, info work, and range of experience to work for you.

Need to see that whole CV/Resume thing? Here’s an official Jennifer’s background page.

As The InfoHound I also offer a select range of specialty services and products, different from my library training and consulting. Some of these are DFY (Done-For-You) marketing type services where I get to roll up my sleeves and create things for you so you can concentrate on what you do best in your business.