Great infographic on words that help content get shared more on social media
From Neil Patel and QuickSprout comes this beautiful infographic summarizing which words seem to drive more social sharing on different social media platforms. He suggests combining these words into winning headlines for your next social post.
Don’t ask ‘what’s the perfect headline’? Ask the question “what’s the perfect headline for my situation?”
So experiment with what seems to resonate for YOUR audience – it’s going to be different for a small business with B2B clients or for a nonprofit (and are you targeting volunteers, members or donors). But this is a nice place to start!
So many great learning opportunities throughout AIIP14 that there were many lessons learned from info pros – veterans and newcomers!
The Inner Harbor hosted the 28th Annual AIIP Conference in Baltimore, MD for info pros, info entrepreneurs, librarians, data visualizers, knowledge managers, super searchers and whatever we (or our clients) like to call us!
Gala Awards Dinner, Pisces club at Hyatt Regency Inner Harbor; photo by J. Burke
So many informative sessions, panels, presentations, tips and hacks!
There were pre-conference workshops (like mine on Strategy First! Marketing Muscle for Info Pros) covering marketing, conversational elicitation skills for CI, proposal to project success and taking stock before you begin independent info life.
There were tips sessions on data visualization and easy tricks for creating beautiful graphics, avoiding deadbeat clients, taking advantage of our wonderful AIIP vendors’ benefits, managing your digital legacy, neuro-linguistic programming (whoah?!!) and better virtual engagement when presenting online.
Wow – we are an accomplished and eclectic bunch of info pros!
“There is a simple way to package information, that under the right circumstances, can make it irresistible. All you have to do is find it.” – Malcom Gladwell in The Tipping Point
Mary Ellen Bates, winner of the Marilyn Levine AIIP President’s Award (and two-time past AIIP President), was teaching gold – again! This time on being a ‘Radically Nimble Info-Entrepreneur: Remaining Relevant and Maintaining Value’.
Want to see Mary Ellen’s presentation? Here ya go:
Cindy Shamel took to heart some of the B2B marketing tips presented and repurposed a presentation to showcase how to better work with independent info pros (IIPs):
Our international info pro friends brought a mystery caper to AIIP14, telling a story of international intrigue, art forgery, theft and non-credible witnesses. Arthur Weiss, Judy Koren and Michelle Bate combined to do some serious info pro sleuthing and uncover a forger and thief! Who says info pros can’t have fun AND be highly valuable?!
For the fun side – we Info Pros do know how to mix, mingle and let loose a little. Check out our swanky after-party!
Report and highlights of a study from Twitter of 1,000 people in US, regular Twitter users and followers of SMBs (Small to Medium Businesses) on Twitter – to see how they interact with businesses on social media.
36% of SMBs (Small-Medium Businesses) report they attracted a customer from Twitter marketing campaigns
74% of people felt more confident in an SMB after following them + reading Tweets
81% of people following an SMB are more likely to take an action after seeing content on Twitter than any other marketing channel [WOW!] – inc visiting their website, reading an email or receiving piece of direct mail
51% of SMBs use Twitter daily [how often do YOU use Twitter?]
Includes some common sense (at least I think so) points like ‘don’t mix your personal and professional social media interactions’ – not that you can’t be personal in your business promotion but be really careful of content and tone; and don’t forget your posts are ‘out there forever’. I think we’ve all learned THAT lesson!
Particularly interesting is perhaps the 20th recommendation – ‘don’t be afraid to post.’ Don’t let your business or organization, however small or low your budget, get left in the ‘digital dark ages’ when it comes to social media.
It’s true that B2B relationships and customer interactions are different than for B2C or nonprofits – but every org has a target audience, or key prospects or influencers they want to reach. You have to know where they are – and go THERE!
Love the advice to base decisions in data vs. guesswork or relying on ‘gut feeling.’ Take a look at your existing data and profiles, your engagement levels, what platforms drive traffic to your website, if those visitors hang around or ‘bounce right off’. Does the platform and its style of content match your organization’s style?
And above all, it can’t hurt to ask your current clients, customer or patrons what sites they hang out at most and where they look for certain information.
A pretty lengthy and very meaty article with good research and recommendations.
A top tip – B2B marketers should share ‘gated’ company content to help turn followers into leads on LinkedIn; for Twitter, B2B biz need to send messages throughout the day plus listen to what influencers and customers are sharing; Pinterest offers an opportunity to create or share infographics and bring a visual element to B2B work
Research from Social Media Marketing Industry Report by Social Media Examiner – 65% of small businesses saw increase in sales following launch of social media campaign
Closing a lead could be easier with social media (vs. ‘traditional’ or outbound channels) because of increased relationship and personal approaches
Specific tips for each of the 3 mentioned platforms for better use by marketers –esp B2B
Research + report from research company Ascend2 – video ‘pain points’ – Biggest struggles = ‘creating compelling content’ and a ‘lack of budget for video.’
probably the same pain points for SMBs, nonprofits and even larger businesses
orgs/companies are NOT using social media to share videos (WHY NOT??!), instead preferring their own website (Nothing wrong with that, but don’t ignore the platforms that make it easier to share and be seen widely); [Qualification – it doesn’t count YouTube as a social platform – 70% of survey respondents DO use YT]
Another study reported on at OnlineVideo.net says that customers are craving online videos, so you probably need to work harder at getting something out there! And it’s ok to keep it short, sweet and simple.
Last little nugget – an update to an ongoing storyline in marketing … Google.
Is Google heading for a rewind on the ‘not provided’ problems plaguing anyone who wants info on search terms that lead someone to their site? Maybe! News from Search Engine Land at SMX West Conference and Google search chief Amit Singhal. It might turn into nothing at all, but at least Google acknowledged that many are unhappy and they’re “looking at this issue.” Hmmmmm, stay tuned!